最近，品牌研究公司铂慧发布了中国最受欢迎品牌调查榜单。
在上榜的50个品牌中，30个为中国国产品牌，其中排名第一的是支付宝。
一些国际品牌纷纷被国产品牌挤下，曾经一度风靡的国际品牌如今在中国这个人口大国魅力逐渐消失，风光不再。
这项调查涉及13000名中国消费者，要求他们按照创新、实用性、以消费者为中心等因素对品牌进行排名。
今年的榜单与2016年相比有明显的变化，美团第一次进入榜单前10名，而耐克、宜家等国际品牌被挤出了榜单前10名。
调查也指出苹果公司在中国面临许多困难，中国消费者在购物时越来越有眼光，他们更加看重国产品牌有意义的、实用的创新。
行业研究分析师凯瑟琳▪利姆说：“中国的国产品牌更善于利用社交媒体吸引消费者。
Hover a word for its pinyin & meaning; click to pin it.
narration saved locally, offline — from https://download.mandarinbean.com/audio?source=aHR0cHM6Ly90cmFmZmljLmxpYnN5bi5jb20vbGVhcm5jaGluZXNlL1doaWNoX0JyYW5kc19Eb19DaGluZXNlX1Blb3BsZV9QcmVmZXJfTm93Xy1fNTAzOC5tcDM&filename=Which-Brands-Do-Chinese-People-Prefer-Now.mp3&signature=8654104d37826a650e9b9aefd287ef8a6353fbc64438fc2914215cf5fa104856
| Chinese | Pinyin | English |
|---|---|---|
| 最近 | zuì jìn | recently |
| 品牌 | pǐn pái | brand; brand name |
| 研究 | yán jiū | research / a study |
| 公司 | gōng sī | company; firm; corporation |
| 铂慧 | Bó Huì | A brand research company name; likely a proper noun, not a common dictionary word. |
| 发布 | fā bù | to release / to issue / to announce / to distribute |
| 了 | le | (completed action marker) / (modal particle indicating change of state, situation now) |
| 中国 | Zhōng guó | China |
| 最 | zuì | (before an adjective or verb) to the highest degree; (the) most ...; -est |
| 受 | shòu | subjected to / (passive marker) |
| 欢迎 | huān yíng | welcome |
| 调查 | diào chá | investigation / inquiry / survey / (opinion) poll |
| 榜单 | bǎng dān | list of successful applicants for college admission / list of people or entities ranked highest according to some metric |
| 在 | zài | (of sb or sth) to be (located) at |
| 上榜 | shàng bǎng | to appear on the public roll of successful examinees (i.e. pass an exam) / to make the list / (of a song) to hit the charts |
| 的 | de | possessive particle (of; 's) / modifying particle (used after an attribute to modify a noun or to form a nominal expression) |
| 个 | gè | classifier for people or objects in general |
| 中 | zhōng | within; among; in |
| 为 | wéi | to take sth as / to act as / to serve as / to behave as / to become / to be / to do |
| 国产 | guó chǎn | domestically produced |
| 其中 | qí zhōng | among / in / included among these |
| 排名 | pái míng | to rank (1st, 2nd etc) |
| 第一 | dì yī | first |
| 是 | shì | to be (followed by substantives only) |
| 支付宝 | Zhī fù bǎo | Alipay, online payment platform |
| 一些 | yī xiē | some; a few; a little; (following an adjective) slightly ...er |
| 国际 | guó jì | international |
| 纷纷 | fēn fēn | one after another / in succession / one by one / continuously / in profusion / pell-mell |
| 被 | bèi | used to indicate passive voice (placed before the doer of the action like "by" in English passive-voice sentences, or, if the doer is not mentioned, before the verb) / (sarcastic or jocular) used to indicate that the following word should be regarded as being in air quotes |
| 挤 | jǐ | to crowd in / to cram in / to force others aside / to press / to squeeze / to find (time in one's busy schedule) |
| 下 | xià | to decline / to go down |
| 曾经 | céng jīng | once / already / former / previously / ever / (past tense marker used before verb or clause) |
| 一度 | yī dù | for a time / at one time / one time / once |
| 风靡 | fēng mǐ | fashionable / popular |
| 如今 | rú jīn | nowadays; now |
| 这个 | zhè ge | (pronoun) this / (adjective) this |
| 人口 | rén kǒu | population / people |
| 大 | dà | big; large; great / older (than another person) / eldest |
| 国 | guó | country; nation; state |
| 魅力 | mèi lì | charm / fascination / glamor / charisma |
| 逐渐 | zhú jiàn | gradually |
| 消失 | xiāo shī | to disappear; to fade away |
| 风光 | fēng guāng | to be well-regarded / to be well-off |
| 不 | bù | no; not so |
| 再 | zài | again; once more; re- |
| 这 | zhè | this; these |
| 项 | xiàng | classifier for principles, items, clauses, tasks, research projects etc |
| 涉及 | shè jí | to involve; to relate to; to concern; to touch upon |
| 名 | míng | classifier for people |
| 消费者 | xiāo fèi zhě | consumer |
| 要求 | yāo qiú | to request / to require / to stake a claim / to ask / to demand |
| 他们 | tā men | they; them |
| 按照 | àn zhào | according to; in accordance with; on the basis of |
| 创新 | chuàng xīn | innovation |
| 实用 | shí yòng | practical; functional; pragmatic; applied (science) |
| 性 | xìng | suffix forming adjective from verb / suffix forming noun from adjective, corresponding to -ness or -ity |
| 以 | yǐ | by means of / according to / in order to / because of / at |
| 中心 | zhōng xīn | center; heart; core |
| 等 | děng | and so on; etc.; et al. / (used to end an enumeration) |
| 因素 | yīn sù | element / factor |
| 对 | duì | towards; at; for / concerning; regarding |
| 进行 | jìn xíng | (of people) to carry out; to conduct (an investigation or discussion etc) |
| 今年 | jīn nián | this year |
| 与 | yǔ | (formal) with; from (marking the other participant in an interaction, comparison, or contrast) |
| 年 | nián | year |
| 相比 | xiāng bǐ | to compare |
| 有 | yǒu | to have; there is |
| 明显 | míng xiǎn | clear / distinct / obvious |
| 变化 | biàn huà | change; variation |
| 美团 | Měi tuán | Meituan, a Chinese online services platform for food delivery, local services, and e-commerce. |
| 次 | cì | classifier for enumerated events: time |
| 进入 | jìn rù | to enter / to join / to go into |
| 前 | qián | first / top (followed by a number) |
| 而 | ér | but (not) / yet (not) / (indicates contrast) |
| 耐克 | Nài kè | Nike, Inc. |
| 宜家 | Yí jiā | IKEA, Swedish furniture retailer |
| 出 | chū | (used after a verb to indicate an outward direction or a positive result) |
| 也 | yě | also; too; as well; (not ...) either |
| 指 | zhǐ | to point at or to / to indicate or refer to |
| 苹果 | Píng guǒ | Apple (American tech company) |
| 面临 | miàn lín | to face sth; to be confronted with |
| 许多 | xǔ duō | many / a lot of / much |
| 困难 | kùn nan | straitened circumstances / difficult situation |
| 购物 | gòu wù | shopping |
| 时 | shí | when |
| 越 | yuè | the more... the more |
| 来 | lái | (used as a substitute for a more specific verb) |
| 眼光 | yǎn guāng | gaze / insight / foresight / vision / way of looking at things |
| 更加 | gèng jiā | more (than sth else) / even more |
| 看重 | kàn zhòng | to regard as important; to value |
| 意义 | yì yì | sense / meaning / significance / importance |
| 行业 | háng yè | trade; profession; industry; business |
| 分析师 | fēn xī shī | analyst / commentator |
| 凯瑟琳▪利姆 | Kǎi sè lín Lì mǔ | Catherine Lim, a person’s name. |
| 说 | shuō | to speak; to talk; to say |
| 更 | gèng | more / even more / further / still / still more |
| 善于 | shàn yú | to be good at; to be adept at |
| 利用 | lì yòng | to exploit / to make use of / to use / to take advantage of / to utilize |
| 社交 | shè jiāo | interaction / social contact |
| 媒体 | méi tǐ | media, esp. news media |
| 吸引 | xī yǐn | to attract; to appeal to; to fascinate |