拼多多是中国有名的电子商务平台,在中国它让消费者欲罢不能。
这家公司用相同的商业模式做出了Temu,也就是拼多多的海外版。
Temu于2022年首次在美国推出,随后在英国和世界其他地区推出。
凭借“像亿万富翁一样购物”的口号,Temu迅速风靡全球49个国家和地区。
该平台一直在全球APP下载排行榜上名列前茅,每个月有近1.52亿美国人使用它。
在Temu上,你可以买到各种各样的产品,这些产品几乎全部在中国生产。
他们收集消费趋势、搜索和点击量等数据,再免费提供给制造商。
即使图片上的商品还不存在,他们也会马上制造,用飞机运输,直接送到客户手中,不需要储存。
这样做节省了成本,很多商品也因此基本可以免税。
也因为他们目前更在乎扩大市场,并不在乎利润,因此可以给出让人难以置信的低价优惠,从而提高了品牌知名度,带来了更多用户。
Hover a word for its pinyin & meaning; click to pin it.
narration saved locally, offline — from https://download.mandarinbean.com/audio?source=aHR0cHM6Ly90cmFmZmljLmxpYnN5bi5jb20vc2VjdXJlL2xlYXJuY2hpbmVzZS82MTI3Lm1wMw&filename=Temu-–-the-more-people-buy-the-cheaper-the-price-becomes.mp3&signature=56bd52a683007124db94044b8b546e5c55d353b58573b6fc01164f870d31b6c9
| Chinese | Pinyin | English |
|---|---|---|
| 拼多多 | Pīn duō duō | Pinduoduo, social e-commerce company founded in 2015 |
| 是 | shì | to be (followed by substantives only) |
| 中国 | Zhōng guó | China |
| 有名 | yǒu míng | famous / well-known |
| 的 | de | possessive particle (of; 's) / modifying particle (used after an attribute to modify a noun or to form a nominal expression) |
| 电子 | diàn zǐ | electronic |
| 商务 | shāng wù | commercial affairs / commerce / business |
| 平台 | píng tái | platform |
| 在 | zài | (of sb or sth) to be (located) at |
| 它 | tā | it |
| 让 | ràng | to permit / to let sb do sth / to have sb do sth / to make sb (feel sad etc) |
| 消费者 | xiāo fèi zhě | consumer |
| 欲罢不能 | yù bà bù néng | to be unable to stop oneself / to feel an urge to continue |
| 这 | zhè | this; these |
| 家 | jiā | classifier for families or businesses |
| 公司 | gōng sī | company; firm; corporation |
| 用 | yòng | to use; to make use of; to employ / (coverb) with; using |
| 相同 | xiāng tóng | identical; same |
| 商业 | shāng yè | business / trade / commerce |
| 模式 | mó shì | mode; pattern; model |
| 做 | zuò | to make; to produce |
| 出 | chū | (used after a verb to indicate an outward direction or a positive result) |
| 了 | le | (completed action marker) / (modal particle indicating change of state, situation now) |
| 也 | yě | also; too; as well; (not ...) either |
| 就 | jiù | merely; nothing else but; simply; just; precisely; exactly |
| 海外 | hǎi wài | overseas; abroad |
| 版 | bǎn | a register / block of printing / edition / version / page |
| 于 | yú | (of time or place) in; at; on / (indicating any indirect relation) to; toward; vis-à-vis; with regard to; for / (indicating a source) from; out of / (used in comparison) than / (used in the passive voice) by |
| 年 | nián | year |
| 首 | shǒu | first |
| 次 | cì | classifier for enumerated events: time |
| 美国 | Měi guó | United States; USA; US |
| 推出 | tuī chū | to release / to launch / to publish / to recommend |
| 随后 | suí hòu | soon after |
| 英国 | Yīng guó | United Kingdom (UK); Britain |
| 和 | hé | and; together with |
| 世界 | shì jiè | world |
| 其他 | qí tā | other / (sth or sb) else / the rest |
| 地区 | dì qū | region; area (informal or geographical term) |
| 凭借 | píng jiè | by means of / thanks to |
| 像 | xiàng | to resemble / to be like / to look as if |
| 亿万 | yì wàn | millions and millions |
| 富翁 | fù wēng | rich person / millionaire / billionaire |
| 一样 | yī yàng | just like |
| 购物 | gòu wù | shopping |
| 口号 | kǒu hào | slogan / catchphrase |
| 迅速 | xùn sù | rapid / speedy / fast |
| 风靡 | fēng mǐ | fashionable / popular |
| 全球 | quán qiú | the whole world |
| 个 | gè | classifier for people or objects in general |
| 国家 | guó jiā | country; nation; state |
| 该 | gāi | that / the above-mentioned |
| 一直 | yī zhí | straight (in a straight line) / continuously; always; all the way through |
| 下载 | xià zài | to download |
| 排行榜 | pái háng bǎng | the charts (of best-sellers) / table of ranking |
| 上 | shàng | (noun suffix) on; above |
| 名列前茅 | míng liè qián máo | to rank among the best |
| 每 | měi | each / every |
| 月 | yuè | month / monthly |
| 有 | yǒu | to have; there is |
| 近 | jìn | approximately |
| 亿 | yì | 100 million |
| 美国人 | Měi guó rén | American / American person / American people |
| 使用 | shǐ yòng | to use / to employ / to apply / to make use of |
| 你 | nǐ | you |
| 可以 | kě yǐ | can / may / possible / able to |
| 买 | mǎi | to buy / to purchase |
| 到 | dào | to reach; to arrive / to (a place); until (a time); up to (a point) / (verb complement indicating arriving at a place or reaching a point) |
| 各种各样 | gè zhǒng gè yàng | various kinds / all sorts |
| 产品 | chǎn pǐn | goods / merchandise / product |
| 这些 | zhè xiē | these |
| 几乎 | jī hū | almost; nearly; practically |
| 全部 | quán bù | whole; all |
| 生产 | shēng chǎn | to produce; to manufacture |
| 他们 | tā men | they; them |
| 收集 | shōu jí | to gather / to collect |
| 消费 | xiāo fèi | to consume (goods and services, resources etc) |
| 趋势 | qū shì | trend; tendency |
| 搜索 | sōu suǒ | to search; to search for (sth) |
| 点击 | diǎn jī | to hit / to press / to strike (on the keyboard) / to click (a web page button) |
| 量 | liàng | capacity / quantity / amount |
| 等 | děng | and so on; etc.; et al. / (used to end an enumeration) |
| 数据 | shù jù | data |
| 再 | zài | again; once more; re- |
| 免费 | miǎn fèi | free (of charge) |
| 提供 | tí gōng | to offer / to supply / to provide / to furnish |
| 给 | gěi | to / for / for the benefit of / to do sth (for sb) |
| 制造商 | zhì zào shāng | manufacturing company |
| 即使 | jí shǐ | even if; even though |
| 图片 | tú piàn | picture; photograph |
| 商品 | shāng pǐn | commodity; goods; merchandise |
| 还 | hái | still, still in progress, yet |
| 不 | bù | no; not so |
| 存在 | cún zài | to exist / to be |
| 会 | huì | to be likely to; to be sure to |
| 马上 | mǎ shàng | at once / right away / immediately |
| 制造 | zhì zào | to manufacture; to make |
| 飞机 | fēi jī | airplane |
| 运输 | yùn shū | to transport / to carry |
| 直接 | zhí jiē | direct / immediate / straightforward |
| 送 | sòng | to send; to deliver; to transmit |
| 客户 | kè hù | client; customer |
| 手 | shǒu | hand |
| 中 | zhōng | within; among; in |
| 需要 | xū yào | to need; to want; to demand; to require |
| 储存 | chǔ cún | to store / to stockpile |
| 这样 | zhè yàng | this way; like this; so |
| 节省 | jié shěng | to save / to use sparingly / to cut down on |
| 成本 | chéng běn | (manufacturing, production etc) costs |
| 很多 | hěn duō | many; a lot of |
| 因此 | yīn cǐ | thus; consequently; as a result |
| 基本 | jī běn | basic / fundamental / main / elementary |
| 免 | miǎn | to excuse sb / to exempt / to remove or dismiss from office / to avoid / to avert / to escape / to be prohibited |
| 税 | shuì | taxes / duties |
| 因为 | yīn wèi | because; owing to; on account of |
| 目前 | mù qián | at the present time / currently |
| 更 | gèng | more / even more / further / still / still more |
| 在乎 | zài hu | to rest with; to lie in; to be due to (a certain attribute) / (often used in the negative) to care about |
| 扩大 | kuò dà | to expand / to enlarge / to broaden one's scope |
| 市场 | shì chǎng | (economics) market |
| 并 | bìng | (not) at all |
| 利润 | lì rùn | profits |
| 人 | rén | person; people |
| 难以置信 | nán yǐ zhì xìn | (idiom) hard to believe; incredible |
| 低 | dī | low |
| 价 | jià | price / value / (chemistry) valence |
| 优惠 | yōu huì | privilege / discount (price) |
| 从而 | cóng ér | thus; thereby |
| 提高 | tí gāo | to raise / to increase / to improve |
| 品牌 | pǐn pái | brand; brand name |
| 知名度 | zhī míng dù | reputation / profile / familiarity in the public consciousness |
| 带 | dài | to wear / to carry / to take along / to bear / to bring |
| 来 | lái | hither (directional complement for motion toward the speaker) |
| 多 | duō | many; much; more; a lot of |
| 用户 | yòng hù | user / consumer / subscriber / customer |