这两年避孕套销量下降,就连全球最大避孕套生产企业的销量也下降了40%。
从2020年到2022年,中国有超过四万家避孕套生产企业注销,远远高于2019年的数据。
这是为什么呢?
在疫情刚爆发时,这些避孕套生产企业曾乐观地认为,由于经济不稳定,以及工厂不能生产等因素,避孕套将会出现短缺的情况。
但是后来的现实让他们大失所望,避孕套销量大幅下降。
据业内人士分析,销量的下降或许与使用场景有关。
除了家庭以外,还有很多其他使用场景。
比如在中国市场,接近一半的使用是发生在家庭以外的地方。
在疫情的影响下,人和人之间的沟通和接触减少,避孕套的使用频率也就减少了。
很多企业在销量下降后,将目光转向了医用手套的生产。
因为两种产品的原材料相近,又都属于医疗器械。
受疫情影响,医用手套的需求量每年几乎增长100%,能带给公司更多的利润。
当然,转型也会遇到各种困难,真正转型成功的企业并不多。
对于中国来说,目前的避孕套生产有产能过剩的现象,这对于很多没有技术和实力的企业是不乐观的。
但与此同时,有公司表示线下销售量虽然下降,线上销售量却在平稳增长。
对于一些低价的、有创意和技术的产品,销售也在增长。
线上和创意或许是避孕套生产企业的新机会。
Hover a word for its pinyin & meaning; click to pin it.
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| Chinese | Pinyin | English |
|---|---|---|
| 这 | zhè | this; these |
| 两 | liǎng | two / both / some / a few |
| 年 | nián | year |
| 避孕套 | bì yùn tào | condom |
| 销量 | xiāo liàng | sales volume |
| 下降 | xià jiàng | to decline / to drop / to fall / to go down / to decrease |
| 就 | jiù | merely; nothing else but; simply; just; precisely; exactly |
| 连 | lián | continuously / in succession / including / even |
| 全球 | quán qiú | worldwide; global |
| 最 | zuì | (before an adjective or verb) to the highest degree; (the) most ...; -est |
| 大 | dà | big; large; great / older (than another person) / eldest |
| 生产 | shēng chǎn | to produce; to manufacture |
| 企业 | qǐ yè | company; firm; enterprise; corporation |
| 的 | de | possessive particle (of; 's) / modifying particle (used after an attribute to modify a noun or to form a nominal expression) |
| 也 | yě | even (extreme or unexpected case) |
| 了 | le | (completed action marker) / (modal particle indicating change of state, situation now) |
| 从 | cóng | from; through; via / (bound form) retainer; attendant / (bound form) assistant; auxiliary; subordinate / (bound form) related by common paternal grandfather or earlier ancestor |
| 到 | dào | to reach; to arrive / to (a place); until (a time); up to (a point) / (verb complement indicating arriving at a place or reaching a point) |
| 中国 | Zhōng guó | China |
| 有 | yǒu | to have; there is |
| 超过 | chāo guò | to surpass / to exceed / to outstrip |
| 四 | sì | four / 4 |
| 万 | wàn | ten thousand / a great number |
| 家 | jiā | classifier for families or businesses |
| 注销 | zhù xiāo | to cancel; to annul; to deregister / (accounting) to write off |
| 远 | yuǎn | (intensifier in a comparison) by far / much (lower etc) |
| 高 | gāo | high / tall / above average / loud |
| 于 | yú | (of time or place) in; at; on / (indicating any indirect relation) to; toward; vis-à-vis; with regard to; for / (indicating a source) from; out of / (used in comparison) than / (used in the passive voice) by |
| 数据 | shù jù | data |
| 是 | shì | to be (followed by substantives only) |
| 为什么 | wèi shén me | why? / for what reason? |
| 呢 | ne | (sentence-final particle) used in questions to link back to prior discourse or context ("what about...?", "and...?") |
| 在 | zài | (of sb or sth) to be (located) at |
| 疫情 | yì qíng | epidemic situation |
| 刚 | gāng | just / barely / exactly |
| 爆发 | bào fā | to break out; to erupt; to explode; to burst out |
| 时 | shí | when |
| 这些 | zhè xiē | these |
| 曾 | céng | once / already / ever (in the past) / former / previously / (past tense marker used before verb or clause) |
| 乐观 | lè guān | optimistic; hopeful |
| 地 | de | -ly / structural particle: used before a verb or adjective, linking it to preceding modifying adverbial adjunct |
| 认为 | rèn wéi | to believe; to think; to consider; to feel |
| 由于 | yóu yú | due to / as a result of / thanks to / owing to / since / because |
| 经济 | jīng jì | economy |
| 不 | bù | no; not so |
| 稳定 | wěn dìng | steady / stable |
| 以及 | yǐ jí | and; as well as |
| 工厂 | gōng chǎng | factory |
| 能 | néng | can / to be able to / might possibly |
| 等 | děng | and so on; etc.; et al. / (used to end an enumeration) |
| 因素 | yīn sù | element / factor |
| 将 | jiāng | will / shall |
| 会 | huì | to be likely to; to be sure to |
| 出现 | chū xiàn | to appear / to arise / to emerge / to show up |
| 短缺 | duǎn quē | shortage |
| 情况 | qíng kuàng | circumstances; state of affairs; situation |
| 但是 | dàn shì | but; however |
| 后来 | hòu lái | afterwards; later |
| 现实 | xiàn shí | reality; actuality |
| 让 | ràng | to permit / to let sb do sth / to have sb do sth / to make sb (feel sad etc) |
| 他们 | tā men | they; them |
| 大失所望 | dà shī suǒ wàng | greatly disappointed |
| 幅 | fú | width / roll |
| 据 | jù | according to |
| 业 | yè | line of business / industry / occupation / job / employment / school studies / enterprise / property / (Buddhism) karma / deed |
| 内 | nèi | inside / inner / internal / interior |
| 人士 | rén shì | person / figure / public figure |
| 分析 | fēn xī | analysis |
| 或许 | huò xǔ | perhaps; maybe |
| 与 | yǔ | (formal) with; from (marking the other participant in an interaction, comparison, or contrast) |
| 使用 | shǐ yòng | to use / to employ / to apply / to make use of |
| 场景 | chǎng jǐng | scene; scenario; situation; setting |
| 关 | guān | to close; to shut; to turn off / to confine; to lock (sb) up; to shut (sb in a room, a bird in a cage etc) / to concern; to involve |
| 除了 | chú le | apart from; besides; in addition to |
| 家庭 | jiā tíng | family; household |
| 以外 | yǐ wài | apart from / other than / except for |
| 还 | hái | in addition, also, else, even |
| 很多 | hěn duō | many; a lot of |
| 其他 | qí tā | other / (sth or sb) else / the rest |
| 比如 | bǐ rú | for example; for instance; such as |
| 市场 | shì chǎng | (economics) market |
| 接近 | jiē jìn | to approach; to get close to |
| 一半 | yī bàn | half |
| 发生 | fā shēng | to happen; to occur; to take place; to break out |
| 地方 | dì fang | place; location; area; space; territory / aspect; part |
| 影响 | yǐng xiǎng | influence / effect |
| 下 | xià | down / downwards / below |
| 人 | rén | person; people |
| 和 | hé | and; together with |
| 之间 | zhī jiān | (after a noun) between; among; amid |
| 沟通 | gōu tōng | to join; to connect; to link up / to communicate |
| 接触 | jiē chù | to touch / to contact |
| 减少 | jiǎn shǎo | to lessen; to decrease; to reduce; to lower |
| 频率 | pín lǜ | frequency |
| 后 | hòu | afterwards / after |
| 目光 | mù guāng | gaze; (fig.) attention / expression in one's eyes; look / (lit. and fig.) sight; vision |
| 转 | zhuǎn | to turn / to change direction / to transfer / to forward (mail) / (Internet) to share (sb else's content) |
| 向 | xiàng | to face / to turn towards / to support / to side with |
| 医 | yī | medical |
| 用 | yòng | to use; to make use of; to employ / (coverb) with; using |
| 手套 | shǒu tào | glove / mitten |
| 因为 | yīn wèi | because; owing to; on account of |
| 种 | zhǒng | classifier for types, kinds, sorts |
| 产品 | chǎn pǐn | goods / merchandise / product |
| 原 | yuán | former / original / primary / raw |
| 材料 | cái liào | (raw) material / (fig.) person who has the potential to do the job |
| 相近 | xiāng jìn | close / similar to |
| 又 | yòu | also |
| 都 | dōu | all; both; entirely |
| 属于 | shǔ yú | to belong to; to fall under (a category) |
| 医疗 | yī liáo | medical treatment |
| 器械 | qì xiè | apparatus / instrument / equipment / weapon |
| 受 | shòu | subjected to / (passive marker) |
| 需求 | xū qiú | requirement / (economics) demand |
| 量 | liàng | capacity / quantity / amount |
| 每 | měi | each / every |
| 几乎 | jī hū | almost; nearly; practically |
| 增长 | zēng zhǎng | to grow; to increase |
| 带 | dài | to wear / to carry / to take along / to bear / to bring |
| 给 | gěi | to / for / for the benefit of / to do sth (for sb) |
| 公司 | gōng sī | company; firm; corporation |
| 更多 | gèng duō | more; greater in amount, degree, or number |
| 利润 | lì rùn | profits |
| 当然 | dāng rán | certainly / of course / without doubt |
| 转型 | zhuǎn xíng | to undergo fundamental change; to transition; to transform / to update (to a new model of product) |
| 遇到 | yù dào | to meet; to run into; to come across |
| 各 | gè | each / every |
| 困难 | kùn nan | straitened circumstances / difficult situation |
| 真正 | zhēn zhèng | really; indeed |
| 成功 | chéng gōng | to succeed |
| 并 | bìng | (not) at all |
| 多 | duō | many; much; more; a lot of |
| 对于 | duì yú | regarding; as far as (sth) is concerned; with regard to |
| 来说 | lái shuō | for; from the point of view of; in the case of |
| 目前 | mù qián | at the present time / currently |
| 产能 | chǎn néng | production capacity |
| 过剩 | guò shèng | to be excessive; to be more than is required |
| 现象 | xiàn xiàng | phenomenon / appearance |
| 没有 | méi yǒu | to not have |
| 技术 | jì shù | technology; technique; skill |
| 实力 | shí lì | strength |
| 但 | dàn | but; yet; however; still |
| 与此同时 | yǔ cǐ tóng shí | at the same time; meanwhile |
| 表示 | biǎo shì | (of sb) to express; to state; to show / (of sth) to indicate; to signify; to show |
| 线下 | xiàn xià | offline / below the line |
| 销售 | xiāo shòu | sales (representative, agreement etc) |
| 虽然 | suī rán | although; even though |
| 线上 | xiàn shàng | online |
| 却 | què | but / yet / however / while / nevertheless / even though |
| 平稳 | píng wěn | smooth; steady |
| 一些 | yī xiē | some; a few; a little; (following an adjective) slightly ...er |
| 低 | dī | low |
| 价 | jià | price / value / (chemistry) valence |
| 创意 | chuàng yì | creativity |
| 新 | xīn | new; newly |
| 机会 | jī huì | opportunity / chance / occasion |