很多人都喜爱辣味奇多,这种零食香辣可口。
Many people love Flamin' Hot Cheetos, this snack is spicy and delicious.
但很少有人知道,它诞生背后的故事充满传奇色彩。
But few people know that the story behind its birth is full of legendary color.
故事的主角名叫理查德·蒙塔涅斯。
The protagonist of the story is named Richard Montañez.
他出身贫寒,父母是从墨西哥到美国的移民。
He came from a poor background, and his parents were immigrants from Mexico to the United States.
由于家境困难,理查德从小未能接受太多正规教育。
Due to family difficulties, Richard did not receive much formal education from a young age.
读写能力有限。
His reading and writing abilities were limited.
成年后,他进入“菲多利”零食公司工作,担任一名清洁工。
After growing up, he joined the “Frito-Lay” snack company to work as a janitor.
有一天,公司生产线发生故障。
One day, the company's production line malfunctioned.
导致一批奇多未能添加调味料,成了索然无味的“白板”。
This led to a batch of Cheetos not having seasoning added, becoming bland “blanks”.
理查德觉得丢弃很可惜,便带回家,琢磨着如何赋予它们风味。
Richard felt it was a pity to discard them, so he took them home and pondered how to give them flavor.
深受墨西哥辣味美食影响的理查德灵机一动。
Deeply influenced by Mexican spicy cuisine, Richard had a sudden inspiration.
在家调制了一种辛辣的调味粉,撒在奇多上。
At home, he prepared a kind of spicy seasoning powder and sprinkled it on the Cheetos.
家人品尝后赞不绝口。
After his family tasted it, they praised it endlessly.
他心想:“这个味道这么棒,或许公司会采纳”?
He thought: “This taste is so great, perhaps the company will adopt it?”
尽管只是一名普通清洁工,理查德依然鼓起勇气。
Although he was only an ordinary janitor, Richard still gathered his courage.
主动联系公司高层,推介他的辣味奇多创意。
He proactively contacted the company's executives and promoted his Flamin' Hot Cheetos idea.
出人意料的是,高层对这个想法很感兴趣,决定给他一个展示的机会。
Unexpectedly, the executives were very interested in this idea and decided to give him an opportunity to showcase.
理查德特意换上最好的衣服,略显紧张却充满热情地向公司演示了他的发明。
Richard purposely changed into his best clothes, slightly nervous yet full of enthusiasm, and demonstrated his invention to the company.
结果大获成功!
The result was a great success!
公司当场拍板,决定投产这款新零食。
The company decided on the spot to produce this new snack.
辣味奇多一经推出便风靡市场,供不应求,为公司带来了丰厚利润。
Once launched, Flamin' Hot Cheetos swept the market, was in short supply, and brought abundant profits to the company.
理查德本人也因此获得晋升,逐渐在公司崭露头角,最终成为重要管理者。
Richard himself also received a promotion as a result, gradually emerged in the company, and ultimately became an important manager.
理查德的故事生动诠释了:一个源自生活的创意,加上一份付诸行动的勇气,足以彻底改变一个人的命运轨迹。
Richard's story vividly illustrates: an idea originating from life, plus the courage to put it into action, is enough to completely change a person's life trajectory.
Hover a word for its pinyin & meaning; click to pin it.
| Chinese | Pinyin | English |
|---|---|---|
| 很多 | hěn duō | Many; a lot |
| 人 | rén | person; people |
| 都 | dōu | all; both |
| 喜爱 | xǐ ài | to like; to love; to be fond of |
| 辣味 | là wèi | hot (spicy); pungent taste |
| 奇多 | qí duō | brand name for snacks like cheese-flavored puffs (Cheetos) |
| 这种 | zhè zhǒng | this kind of |
| 零食 | líng shí | snacks |
| 香辣 | xiāng là | spicy and fragrant |
| 可口 | kě kǒu | tasty; delicious |
| 但 | dàn | but; however |
| 很少 | hěn shǎo | seldom; rarely |
| 有 | yǒu | to have; there is, there are |
| 知道 | zhī dào | to know; to be aware |
| 它 | tā | it |
| 诞生 | dàn shēng | to be born; to originate |
| 背后 | bèi hòu | behind; at the back |
| 的 | de | possessive particle |
| 故事 | gù shì | narrative; story; tale |
| 充满 | chōng mǎn | to be full of; to brim with |
| 传奇 | chuán qí | legend; a legendary tale |
| 色彩 | sè cǎi | color; hue; coloration |
| 主角 | zhǔ jiǎo | leading role; protagonist |
| 名叫 | míng jiào | called; named |
| 理查德 | lǐ chá dé | Richard (name) |
| 蒙塔涅斯 | méng tǎ niè sī | Montañez (a transliteration, name of a person) |
| 他 | tā | he; him |
| 出身 | chū shēn | one’s family background; origin |
| 贫寒 | pín hán | poor; poverty-stricken; impoverished |
| 父母 | fù mǔ | parents |
| 是 | shì | to be; correct |
| 从 | cóng | from |
| 墨西哥 | mò xī gē | Mexico |
| 到 | dào | to arrive; to reach |
| 美国 | měi guó | United States; USA; US |
| 移民 | yí mín | to immigrate; to migrate; immigrant; emigrant |
| 由于 | yóu yú | due to; owing to; because of |
| 家境 | jiā jìng | one’s family background or financial situation |
| 困难 | kùn nan | difficult; challenging |
| 从小 | cóng xiǎo | since childhood; from a young age |
| 未能 | wèi néng | cannot; to fail to; unable to |
| 接受 | jiē shòu | to accept; to receive |
| 太多 | tài duō | too much; too many |
| 正规 | zhèng guī | regular; standard; formal |
| 教育 | jiào yù | education; to educate |
| 读写 | dú xiě | reading and writing |
| 能力 | néng lì | ability |
| 有限 | yǒu xiàn | limited; finite |
| 成年 | chéng nián | to reach adulthood; to come of age |
| 后 | hòu | behind; after |
| 进入 | jìn rù | to enter; to go into |
| 菲多利 | fēi duō lì | Frito-Lay (snack brand) |
| 公司 | gōng sī | company; firm; corporation |
| 工作 | gōng zuò | to work; job |
| 担任 | dān rèn | to serve as; to hold an office |
| 一 | yī | one |
| 名 | míng | name; to be famous |
| 清洁工 | qīng jié gōng | cleaner; janitor |
| 天 | tiān | day; sky |
| 生产线 | shēng chǎn xiàn | assembly line; production line |
| 发生 | fā shēng | to happen; to occur |
| 故障 | gù zhàng | malfunction; breakdown |
| 导致 | dǎo zhì | to lead to; to cause |
| 批 | pī | to criticize; (classifier) a batch |
| 添加 | tiān jiā | to add; to increase |
| 调味料 | tiáo wèi liào | seasoning; condiment; flavoring; dressing; essences |
| 成了 | chéng le | to be done; to be ready; that's enough!; that will do! |
| 索然无味 | suǒ rán wú wèi | dull; insipid |
| 白板 | bái bǎn | whiteboard; tabula rasa; blank slate |
| 觉得 | jué de | to think; to feel |
| 丢弃 | diū qì | to discard or abandon |
| 很 | hěn | very |
| 可惜 | kě xī | what a pity; unfortunately |
| 便 | biàn | convenient; simply; then (as a structural particle) |
| 带 | dài | to bring; to carry; to wear |
| 回家 | huí jiā | to return home |
| 琢磨 | zuó mo | to ponder; to mull over; to turn over in one's mind |
| 着 | zhe | (aspect particle) indicating ongoing action |
| 如何 | rú hé | how; in what way |
| 赋予 | fù yǔ | to bestow or give; to assign (a duty or quality) |
| 它们 | tā men | they (for inanimate objects) |
| 风味 | fēng wèi | distinctive flavor; unique style |
| 深受 | shēn shòu | to receive in no small measure |
| 美食 | měi shí | delicious food; gourmet food |
| 影响 | yǐng xiǎng | to influence; effect |
| 灵机一动 | líng jī yī dòng | a sudden flash of inspiration; to be struck by a brilliant idea |
| 在家 | zài jiā | to be at home |
| 调制 | tiáo zhì | to modulate; modulation |
| 了 | le | (particle indicating completed action or change of state) |
| 一种 | yī zhǒng | one kind of; one type of |
| 辛辣 | xīn là | spicy hot (taste); fig. biting (criticism) |
| 调味粉 | tiáo wèi fěn | seasoning powder |
| 撒 | sǎ | to scatter; to sprinkle; to spill |
| 在 | zài | to be (located); at; in |
| 上 | shàng | up; on |
| 家人 | jiā rén | family members |
| 品尝 | pǐn cháng | to taste; to sample |
| 赞不绝口 | zàn bù jué kǒu | to praise without cease (idiom); praise sb to high heaven; to praise without cease (idiom) |
| 心想 | xīn xiǎng | to think to oneself; to think |
| 这个 | zhè ge | (pronoun) this; (adjective) this |
| 味道 | wèi dao | flavor; taste |
| 这么 | zhè me | so; in this way |
| 棒 | bàng | stick; excellent; wonderful |
| 或许 | huò xǔ | perhaps; maybe |
| 会 | huì | can; to know how to; meeting |
| 采纳 | cǎi nà | to accept; to adopt (an idea or suggestion) |
| 尽管 | jǐn guǎn | despite; although |
| 只 | zhǐ | only; just |
| 普通 | pǔ tōng | ordinary; common |
| 依然 | yī rán | still; as before; unchanged |
| 鼓起 | gǔ qǐ | to summon one's (courage, faith etc); to puff up (one's cheeks etc); to bulge; to swell out |
| 勇气 | yǒng qì | courage; valor |
| 主动 | zhǔ dòng | proactive; taking the initiative |
| 联系 | lián xì | to contact; to connect |
| 高层 | gāo céng | high-rise; upper levels; senior management |
| 推介 | tuī jiè | promotion; to promote; to introduce and recommend |
| 他的 | tā de | His |
| 创意 | chuàng yì | creativity; a creative idea |
| 出人意料 | chū rén yì liào | unexpected; surprising |
| 对 | duì | right; correct |
| 想法 | xiǎng fǎ | idea; opinion |
| 感兴趣 | gǎn xìng qù | to be interested in |
| 决定 | jué dìng | to decide; decision |
| 给 | gěi | to give; for, to (sb) |
| 一个 | yī gè | a; an; one; the whole (afternoon, summer vacation etc) |
| 展示 | zhǎn shì | to exhibit; to display; to show |
| 机会 | jī huì | opportunity; chance |
| 特意 | tè yì | specially; intentionally |
| 换 | huàn | to exchange; to change |
| 最好 | zuì hǎo | best; had better |
| 衣服 | yī fu | clothes |
| 略显 | lüè xiǎn | slightly; rather |
| 紧张 | jǐn zhāng | nervous; tense |
| 却 | què | but; yet; however |
| 热情 | rè qíng | enthusiastic; warm; cordial |
| 地 | de | -ly (adverb particle) |
| 向 | xiàng | toward; to |
| 演示 | yǎn shì | to demonstrate; to show; presentation; demonstration |
| 发明 | fā míng | to invent; invention |
| 结果 | jié guǒ | result; outcome; consequence |
| 大获 | dà huò | Great gain; big success |
| 成功 | chéng gōng | to succeed; success |
| 当场 | dāng chǎng | on the spot; at the scene |
| 拍板 | pāi bǎn | clapperboard (used in film production) |
| 投产 | tóu chǎn | to put into production; to put into operation |
| 这款 | zhè kuǎn | this model; this type |
| 新 | xīn | new |
| 一经 | yī jīng | as soon as; once (an action has been completed) |
| 推出 | tuī chū | to launch; to release; to introduce |
| 风靡 | fēng mǐ | fashionable; popular |
| 市场 | shì chǎng | market; marketplace |
| 供不应求 | gōng bú yìng qiú | supply does not meet demand |
| 为 | wèi | for; because |
| 带来了 | dài lái le | to bring; to bring about; to produce |
| 丰厚 | fēng hòu | generous; ample |
| 利润 | lì rùn | profit; earnings |
| 本人 | běn rén | oneself; (used to refer to oneself) |
| 也 | yě | also |
| 因此 | yīn cǐ | thus; consequently; as a result |
| 获得 | huò dé | to obtain; to receive |
| 晋升 | jìn shēng | to be promoted; promotion |
| 逐渐 | zhú jiàn | gradually |
| 崭露头角 | zhǎn lù tóu jiǎo | to reveal outstanding talent (idiom); to stand out as conspicuously brilliant |
| 最终 | zuì zhōng | final; ultimate |
| 成为 | chéng wéi | to become; to turn into |
| 重要 | zhòng yào | important; significant |
| 管理者 | guǎn lǐ zhě | manager; administrator |
| 生动 | shēng dòng | vivid; lively |
| 诠释 | quán shì | to interpret; to comment and explain; to annotate; to perform (i.e. interpret a theatrical role); to decode |
| 源自 | yuán zì | to originate from |
| 生活 | shēng huó | life; livelihood |
| 加 | jiā | to add; plus |
| 一份 | yī fèn | one portion; one share |
| 付诸 | fù zhū | to apply to; to put into (practice etc); to put to (a test, a vote etc) |
| 行动 | xíng dòng | action; to act |
| 足以 | zú yǐ | sufficient to; enough to |
| 彻底 | chè dǐ | thorough; completely |
| 改变 | gǎi biàn | to change; to transform |
| 命运 | mìng yùn | fate |
| 轨迹 | guǐ jì | trajectory; track; orbit |