在1990年代末,麦当劳正寻找下一个早餐革命。
In the late 1990s, McDonald's was searching for the next breakfast revolution.
1999年,当时身为创新厨房行政主厨的Gerald Tomlinson有了灵感:
In 1999, Gerald Tomlinson, then the executive chef of the innovation kitchen, had an inspiration:
如果能将松饼的甜蜜舒适,与经典早餐三明治的咸香满足融合在一起会如何?
What if the sweet comfort of pancakes could be fused with the savory satisfaction of a classic breakfast sandwich?
为此,团队采用了一项新专利工艺,
To achieve this, the team adopted a new patented process,
将枫糖风味的糖晶直接注入煎饼,使每一口都锁住枫糖的甘醇,不会溢出或烧焦。
injecting maple-flavored sugar crystals directly into the pancakes, ensuring each bite locked in the sweetness of maple without spilling or burning.
经过严格的市场试验——
After rigorous market testing—
顾客纷纷惊艳于那印有麦当劳标志的柔软松饼包,夹着培根、起司与滑嫩蛋品。
Customers were amazed by the soft pancake buns imprinted with the McDonald's logo, filled with bacon, cheese, and tender eggs.
——(McGriddle)终于在2003年6月正式登场。
The 'McGriddle' officially debuted in June 2003.
几乎一夜之间,它成了现象级热销,
Almost overnight, it became a phenomenal bestseller,
因为那敢于大胆结合的甜咸滋味,既有烟熏培根的深厚,又有融化起司和柔软蛋的温润。
Due to its daring combination of sweet and savory flavors, featuring the depth of smoked bacon along with the warmth of melted cheese and soft eggs.
随着时间推移,McGriddle衍生出多种口味:
Over time, the McGriddle evolved into various flavors:
香肠蛋起司、培根、蛋起司,甚至在夏威夷推出午餐肉版,每一款都延续了原作那股甜咸融合的魔力。
Sausage, egg, and cheese; bacon, egg, and cheese; and even a Spam version in Hawaii, each continuing the original's magic of sweet and savory fusion.
尽管人气不减,当麦当劳在2015年10月推出全天早餐时,McGriddle却一度被排除在外——忠实粉丝的怒吼如潮,最终在2016年9月强势回归。
Despite its enduring popularity, when McDonald's launched all-day breakfast in October 2015, the McGriddle was initially excluded—leading to an outcry from loyal fans, and it made a strong comeback in September 2016.
二十多年后,McGriddle依旧是早餐创新的象征:
More than twenty years later, the McGriddle remains a symbol of breakfast innovation:
一个巧思简单却透过技术巧妙执行,再加上一抹枫糖魔法,便成就了这款经典。
A simple idea executed with technical finesse, plus a touch of maple magic, creating this classic.
Hover a word for its pinyin & meaning; click to pin it.
| Chinese | Pinyin | English |
|---|---|---|
| 在 | zài | to be (located); at; in |
| 年 | nián | year |
| 代末 | dài mò | the end of an era or dynasty |
| 麦当劳 | mài dāng láo | McDonald's (fast food company) |
| 正 | zhèng | just; exactly; proper |
| 寻找 | xún zhǎo | to search for; to look for; to seek |
| 下一个 | xià yī gè | the next one |
| 早餐 | zǎo cān | breakfast |
| 革命 | gé mìng | revolution; to overthrow |
| 当时 | dāng shí | at that time; then |
| 身为 | shēn wéi | in the capacity of; as |
| 创新 | chuàng xīn | innovation; to innovate |
| 厨房 | chú fáng | kitchen |
| 行政 | xíng zhèng | administration; (attributive) administrative; executive |
| 主厨 | zhǔ chú | chef; to be the chef |
| 的 | de | possessive particle |
| 有 | yǒu | to have; there is, there are |
| 了 | le | (particle indicating completed action or change of state) |
| 灵感 | líng gǎn | inspiration; creative insight |
| 如果 | rú guǒ | if; in case |
| 能 | néng | can; to be able to |
| 将 | jiāng | will; shall (auxiliary verb) |
| 松饼 | sōng bǐng | muffin; pancake; (Tw) waffle |
| 甜蜜 | tián mì | sweet; happy |
| 舒适 | shū shì | cozy; comfortable; snug |
| 与 | yǔ | and; with |
| 经典 | jīng diǎn | classic; a work of literature or art of lasting quality |
| 三明治 | sān míng zhì | sandwich (loanword) |
| 咸香 | xián xiāng | savory and fragrant |
| 满足 | mǎn zú | to satisfy; to meet needs |
| 融合 | róng hé | to fuse; to integrate; fusion |
| 在一起 | zài yī qǐ | together |
| 会 | huì | can; to know how to; meeting |
| 如何 | rú hé | how; in what way |
| 为此 | wèi cǐ | for this reason |
| 团队 | tuán duì | team |
| 采用 | cǎi yòng | to employ; to use |
| 一项 | yī xiàng | an item; a project |
| 新 | xīn | new |
| 专利 | zhuān lì | patent; exclusive right |
| 工艺 | gōng yì | craftsmanship; arts and crafts |
| 枫糖 | fēng táng | maple syrup |
| 风味 | fēng wèi | distinctive flavor; unique style |
| 糖晶 | táng jīng | sugar crystals |
| 直接 | zhí jiē | direct; straightforward |
| 注入 | zhù rù | to pour into; to empty into |
| 煎饼 | jiān bǐng | jianbing, a savory Chinese crêpe; pancake; measure word: 张/張 (zhāng) |
| 使 | shǐ | to make; to cause |
| 每一口 | měi yī kǒu | every bite |
| 都 | dōu | all; both |
| 锁住 | suǒ zhù | to lock up; to secure |
| 甘醇 | gān chún | sweet and mellow |
| 不会 | bù huì | improbable; unlikely; will not (act, happen etc); not able; not having learned to do sth |
| 溢出 | yì chū | to overflow; to spill over; (computing) overflow |
| 或 | huò | maybe; possibly; or |
| 烧焦 | shāo jiāo | to burn; to scorch; burned; burning; scorched; charred |
| 经过 | jīng guò | to pass through; to go through; after; upon |
| 严格 | yán gé | strict; rigorous; stringent |
| 市场 | shì chǎng | market; marketplace |
| 试验 | shì yàn | to experiment; test |
| 顾客 | gù kè | customer; client |
| 纷纷 | fēn fēn | one after another; continuously |
| 惊艳 | jīng yàn | very impressed; stunned; amazed; to astonish; to impress greatly (variant of 惊艳/驚豔) |
| 于 | yú | surname Yu; used as a preposition meaning in, at, on, from, by, or than |
| 那 | nà | that; those |
| 印有 | yìn yǒu | printed with; bearing |
| 标志 | biāo zhì | a sign; a symbol; a logo |
| 柔软 | róu ruǎn | soft |
| 包 | bāo | bag; to wrap |
| 夹着 | jiā zhe | holding; carrying |
| 培根 | péi gēn | bacon (loanword) |
| 起司 | qǐ sī | cheese (loanword) (Tw) |
| 滑嫩 | huá nèn | smooth and tender |
| 蛋品 | dàn pǐn | egg products; egg-based products |
| 终于 | zhōng yú | finally; at last |
| 6月 | liù yuè | June |
| 正式 | zhèng shì | formal; official |
| 登场 | dēng chǎng | to go on stage; fig. to appear on the scene; used in advertising to mean new product |
| 几乎 | jī hū | almost; nearly; practically |
| 一夜 | yī yè | overnight; in one night |
| 之间 | zhī jiān | between; among |
| 它 | tā | it |
| 成了 | chéng le | to be done; to be ready; that's enough!; that will do! |
| 现象级 | xiàn xiàng jí | phenomenal |
| 热销 | rè xiāo | to sell well; hot-selling |
| 因为 | yīn wèi | because |
| 敢于 | gǎn yú | to dare to; to have the courage to |
| 大胆 | dà dǎn | bold; daring; fearless |
| 结合 | jié hé | to combine; to integrate |
| 甜咸 | tián xián | sweet and salty |
| 滋味 | zī wèi | taste; flavor; feeling |
| 既有 | jì yǒu | existing |
| 烟熏 | yān xūn | smoke; to fumigate |
| 深厚 | shēn hòu | deep; profound |
| 又有 | yòu yǒu | and also; moreover |
| 融化 | róng huà | to melt; to thaw |
| 和 | hé | and; with |
| 蛋 | dàn | egg |
| 温润 | wēn rùn | gentle; kindly; mild and humid (climate) |
| 随着 | suí zhe | along with; following |
| 时间 | shí jiān | time |
| 推移 | tuī yí | (of time) to elapse or pass; (of a situation) to develop or evolve |
| 衍生 | yǎn shēng | to give rise to; to derive; derivative; derivation |
| 出 | chū | to go out |
| 多种 | duō zhǒng | many kinds of; diverse |
| 口味 | kǒu wèi | flavor; taste; personal preference |
| 香肠 | xiāng cháng | sausage |
| 甚至 | shèn zhì | even; so much so that |
| 夏威夷 | xià wēi yí | Hawaii, US state |
| 推出 | tuī chū | to launch; to release; to introduce |
| 午餐肉 | wǔ cān ròu | canned luncheon meat; Spam |
| 版 | bǎn | edition; version; page |
| 每 | měi | each; every |
| 一款 | yī kuǎn | a type; a model |
| 延续 | yán xù | to continue; to carry on; to persist |
| 原作 | yuán zuò | original works; original text; original author |
| 那股 | nà gǔ | that strand; that burst (of energy, smell, etc.) |
| 魔力 | mó lì | magic; magic power |
| 尽管 | jǐn guǎn | despite; although |
| 人气 | rén qì | popularity |
| 不减 | bù jiǎn | not decreasing; undiminished |
| 当 | dāng | to serve as; to act as |
| 10月 | shí yuè | October |
| 全天 | quán tiān | whole day |
| 时 | shí | time; hour; period |
| 却 | què | but; yet; however |
| 一度 | yī dù | for a time; at one time; one time; once |
| 被 | bèi | indicates passive voice; by |
| 排除 | pái chú | to eliminate; to rule out |
| 在外 | zài wài | outer; excluded |
| 忠实 | zhōng shí | faithful |
| 粉丝 | fěn sī | bean vermicelli; a fan or enthusiast |
| 怒吼 | nù hǒu | to bellow; to rave; to snarl |
| 如潮 | rú cháo | like a tide; overwhelming |
| 最终 | zuì zhōng | final; ultimate |
| 月 | yuè | moon; month |
| 强势 | qiáng shì | dominant; powerful |
| 回归 | huí guī | to return to; to revert; (in statistics) regression |
| 二十多 | èr shí duō | over 20 |
| 后 | hòu | behind; after |
| 依旧 | yī jiù | as before; unchanged |
| 是 | shì | to be; correct |
| 象征 | xiàng zhēng | to symbolize; a symbol; emblem |
| 一个 | yī gè | a; an; one; the whole (afternoon, summer vacation etc) |
| 巧思 | qiǎo sī | innovative thinking; ingenuity |
| 简单 | jiǎn dān | simple; easy |
| 透过 | tòu guò | to pass through; to penetrate; by means of; via |
| 技术 | jì shù | technology; technique; skill |
| 巧妙 | qiǎo miào | ingenious; clever |
| 执行 | zhí xíng | to execute; to carry out; to implement |
| 再 | zài | again |
| 加上 | jiā shàng | to add; in addition; plus |
| 一抹 | yī mǒ | a touch of; a streak of |
| 魔法 | mó fǎ | enchantment; magic |
| 便 | biàn | convenient; simply; then (as a structural particle) |
| 成就 | chéng jiù | accomplishment; achievement |
| 这款 | zhè kuǎn | this model; this type |