2020年第一季度中国的电子商务直播超过了400万场，“买它买它买它”也成为网络热词。
什么是电商直播？
它是指通过一些网络平台，使用直播技术进行近距离商品展示、咨询、导购等新型服务方式。
有的是商店自己在网上开直播间，有的是职业主播集合很多产品一起介绍。
2019年以来，边看直播边购物，已经成为很多消费者的新选择。
为什么网络直播购物那么火爆呢？
很多消费者表示，最重要的因素是价格，直播中展示的商品价格经常是全网最低。
通过直播，也可以更直观地了解产品的样式、用途和使用方式。
很多主播在介绍产品的时候，也会把产品的优点和缺点都告诉大家。
当然网络支付和物流的方便也是必不可少的原因。
Hover a word for its pinyin & meaning; click to pin it.
narration saved locally, offline — from https://download.mandarinbean.com/audio?source=aHR0cHM6Ly90cmFmZmljLmxpYnN5bi5jb20vc2VjdXJlL2xlYXJuY2hpbmVzZS9UaGVfcm9hcmluZ19lLWNvbW1lcmNlX2xpdmVfYnJvYWRjYXN0Xy1fNTExMC5tcDM&filename=The-roaring-e-commerce-live-broadcast.mp3&signature=024220e159d27380eb5522233e633a4e58974ddba66f257811878157a025b856
| Chinese | Pinyin | English |
|---|---|---|
| 年 | nián | year |
| 第一 | dì yī | first |
| 季度 | jì dù | quarter of a year / season (sports) |
| 中国 | Zhōng guó | China |
| 的 | de | possessive particle (of; 's) / modifying particle (used after an attribute to modify a noun or to form a nominal expression) |
| 电子 | diàn zǐ | electronic |
| 商务 | shāng wù | commercial affairs / commerce / business |
| 直播 | zhí bō | (TV, radio) to broadcast live / (Internet) to livestream |
| 超过 | chāo guò | to surpass / to exceed / to outstrip |
| 了 | le | (completed action marker) / (modal particle indicating change of state, situation now) |
| 万 | wàn | ten thousand / a great number |
| 场 | cháng | classifier for events and happenings: spell, episode, bout |
| 买 | mǎi | to buy / to purchase |
| 它 | tā | it |
| 也 | yě | also; too; as well; (not ...) either |
| 成为 | chéng wéi | to become; to turn into |
| 网络 | Wǎng luò | Internet |
| 热 | rè | fervent |
| 词 | cí | word |
| 什么 | shén me | what? |
| 是 | shì | to be (followed by substantives only) |
| 电商 | diàn shāng | e-commerce (abbr. for 電子商務|电子商务) |
| 指 | zhǐ | to point at or to / to indicate or refer to |
| 通过 | tōng guò | by means of; through; via |
| 一些 | yī xiē | some; a few; a little; (following an adjective) slightly ...er |
| 平台 | píng tái | platform |
| 使用 | shǐ yòng | to use / to employ / to apply / to make use of |
| 技术 | jì shù | technology; technique; skill |
| 进行 | jìn xíng | (of people) to carry out; to conduct (an investigation or discussion etc) |
| 近 | jìn | near / close to |
| 距离 | jù lí | distance |
| 商品 | shāng pǐn | commodity; goods; merchandise |
| 展示 | zhǎn shì | to reveal; to display; to show; to exhibit |
| 咨询 | zī xún | to inquire; to consult; to seek advice from |
| 导购 | dǎo gòu | shopper's guide / shop assistant / sales staff |
| 等 | děng | and so on; etc.; et al. / (used to end an enumeration) |
| 新型 | xīn xíng | new type; new kind |
| 服务 | fú wù | service |
| 方式 | fāng shì | way; method; manner; mode; pattern (of behavior etc) |
| 有的 | yǒu de | (there are) some (who are...) / some (exist) |
| 商店 | shāng diàn | store; shop |
| 自己 | zì jǐ | oneself; (attributive) one's own |
| 在 | zài | (of sb or sth) to be (located) at |
| 网上 | wǎng shang | online |
| 开 | kāi | (of ships, vehicles, troops etc) to start / to turn on; to put in operation; to operate; to run |
| 间 | jiān | room / section of a room or lateral space between two pairs of pillars |
| 职业 | zhí yè | professional |
| 主播 | zhǔ bō | (news) anchor; (program) host; (Internet) streamer |
| 集合 | jí hé | to gather; to assemble |
| 很多 | hěn duō | many; a lot of |
| 产品 | chǎn pǐn | goods / merchandise / product |
| 一起 | yī qǐ | together; in company (with) |
| 介绍 | jiè shào | to introduce (sb to sb) / to give a presentation / to present |
| 以来 | yǐ lái | since (used after a specified time or event) |
| 边 | biān | simultaneously |
| 看 | kàn | to see; to look at / to read / to watch / to visit; to call on / to consider; to regard as / to look after / to treat (a patient or illness) / to depend on / to feel (that) / (after a verb) to give it a try / to watch out for |
| 购物 | gòu wù | shopping |
| 已经 | yǐ jīng | already |
| 消费者 | xiāo fèi zhě | consumer |
| 新 | xīn | new; newly |
| 选择 | xuǎn zé | choice; option; alternative |
| 为什么 | wèi shén me | why? / for what reason? |
| 那么 | nà me | like that; in that way; to that extent |
| 火爆 | huǒ bào | fiery (temper) / popular / flourishing / prosperous / lively |
| 呢 | ne | (discourse particle) used to mark a slight pause or emphasis in speech |
| 表示 | biǎo shì | (of sb) to express; to state; to show / (of sth) to indicate; to signify; to show |
| 最 | zuì | (before an adjective or verb) to the highest degree; (the) most ...; -est |
| 重要 | zhòng yào | important; significant; major |
| 因素 | yīn sù | element / factor |
| 价格 | jià gé | price |
| 中 | zhōng | while (doing sth); during |
| 经常 | jīng cháng | frequently; constantly; regularly; often |
| 全 | quán | all / whole / entire / every / complete |
| 网 | wǎng | net; web / network |
| 低 | dī | low |
| 可以 | kě yǐ | can / may / possible / able to |
| 更 | gèng | more / even more / further / still / still more |
| 直观 | zhí guān | directly perceived through the senses / intuitive / audiovisual |
| 地 | de | -ly / structural particle: used before a verb or adjective, linking it to preceding modifying adverbial adjunct |
| 了解 | liǎo jiě | to understand / to realize / to find out |
| 样式 | yàng shì | type / style |
| 用途 | yòng tú | use; application |
| 和 | hé | and; together with |
| 时候 | shí hou | time / length of time / moment / period |
| 会 | huì | to be likely to; to be sure to |
| 把 | bǎ | (used to put the object before the verb: 把[ba3] + {noun} + {verb}) |
| 优点 | yōu diǎn | merit / benefit / strong point / advantage |
| 缺点 | quē diǎn | weak point / fault / shortcoming / disadvantage |
| 都 | dōu | all; both; entirely |
| 告诉 | gào su | to tell; to inform; to let know |
| 大家 | dà jiā | everyone |
| 当然 | dāng rán | certainly / of course / without doubt |
| 支付 | zhī fù | to pay (money) |
| 物流 | wù liú | distribution (business) / logistics |
| 方便 | fāng biàn | convenient; suitable |
| 必不可少 | bì bù kě shǎo | absolutely necessary / indispensable / essential |
| 原因 | yuán yīn | cause / origin / root cause / reason |