近日,星巴克宣布将在2019年关闭美国市场的150家直营店,这是星巴克往年每年直营店关店数量的三倍。
因为星巴克2018年第三季度全球环比销售仅增长1%,这是9年来表现最差的一次。
虽然星巴克在美国本土的销售情况不理想,海外市场却发展得越来越好。
目前星巴克计划未来五年在中国要实现两倍以上的收入,并在2022年前,实现每15个小时在中国开设一家新店的计划。
Hover a word for its pinyin & meaning; click to pin it.
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| Chinese | Pinyin | English |
|---|---|---|
| 近日 | jìn rì | (in) the past few days / recently / (within) the next few days |
| 星巴克 | Xīng bā kè | Starbucks, US coffee shop chain |
| 宣布 | xuān bù | to declare / to announce / to proclaim |
| 将 | jiāng | will / shall |
| 在 | zài | (of sb or sth) to be (located) at |
| 年 | nián | year |
| 关闭 | guān bì | to close; to shut (a window etc) / (of a shop, school etc) to shut down |
| 美国 | Měi guó | United States; USA; US |
| 市场 | shì chǎng | (economics) market |
| 的 | de | possessive particle (of; 's) / modifying particle (used after an attribute to modify a noun or to form a nominal expression) |
| 家 | jiā | classifier for families or businesses |
| 直营 | zhí yíng | direct operation; directly managed and operated by the company itself, not franchised |
| 店 | diàn | (bound form) shop; store |
| 这 | zhè | this; these |
| 是 | shì | to be (followed by substantives only) |
| 往年 | wǎng nián | in former years; in previous years |
| 每 | měi | each / every |
| 关 | guān | to close; to shut; to turn off / to confine; to lock (sb) up; to shut (sb in a room, a bird in a cage etc) / to concern; to involve |
| 数量 | shù liàng | amount; quantity / (math.) scalar quantity |
| 三 | sān | three / 3 |
| 倍 | bèi | (two, three etc) -fold / times (multiplier) / double |
| 因为 | yīn wèi | because; owing to; on account of |
| 第 | dì | (prefix indicating ordinal number) |
| 季度 | jì dù | quarter of a year / season (sports) |
| 全球 | quán qiú | worldwide; global |
| 环比 | huán bǐ | (statistics) period on period |
| 销售 | xiāo shòu | sales (representative, agreement etc) |
| 仅 | jǐn | barely / only / merely |
| 增长 | zēng zhǎng | to grow; to increase |
| 来 | lái | ever since / for the past (amount of time) |
| 表现 | biǎo xiàn | expression / manifestation / show / display / performance (at work etc) / behavior |
| 最 | zuì | (before an adjective or verb) to the highest degree; (the) most ...; -est |
| 差 | chà | different / wrong; mistaken / not up to standard; inferior |
| 一 | yī | one / single / a (article) |
| 次 | cì | classifier for enumerated events: time |
| 虽然 | suī rán | although; even though |
| 本土 | běn tǔ | one's native country / metropolitan territory |
| 情况 | qíng kuàng | circumstances; state of affairs; situation |
| 不 | bù | no; not so |
| 理想 | lǐ xiǎng | ideal / perfect |
| 海外 | hǎi wài | overseas; abroad |
| 却 | què | but / yet / however / while / nevertheless / even though |
| 发展 | fā zhǎn | to develop / to grow / to expand |
| 得 | de | structural particle: used after a verb (or adjective as main verb), linking it to following phrase indicating effect, degree, possibility etc |
| 越来越 | yuè lái yuè | more and more |
| 好 | hǎo | good / appropriate; proper |
| 目前 | mù qián | at the present time / currently |
| 计划 | jì huà | to plan / to map out |
| 未来 | wèi lái | approaching / coming / pending |
| 五 | wǔ | five / 5 |
| 中国 | Zhōng guó | China |
| 要 | yào | will; shall; about to / need to; should / if |
| 实现 | shí xiàn | to achieve; to implement; to realize; to bring about |
| 两 | liǎng | two / both / some / a few |
| 以上 | yǐ shàng | that level or higher; that amount or more |
| 收入 | shōu rù | income / revenue |
| 并 | bìng | and / together with |
| 前 | qián | ago / before / BC / former / formerly |
| 个 | gè | classifier for people or objects in general |
| 小时 | xiǎo shí | hour |
| 开设 | kāi shè | to offer (goods or services) / to open (for business etc) |
| 新 | xīn | new; newly |