最近，OldNavy表示明年退出中国市场。
从2018年开始，NewLook、TOPSHOP、Forever21等品牌就纷纷退出中国市场。
除了这几个品牌，现在在中国的包括ZARA以及H&M等多家快时尚品牌日子也不好过。
快时尚品牌经常在中国市场出现质量不合格的问题让品牌的口碑也大大下降。
虽然品牌不同，但是销售不好、退出中国市场的原因都大同小异，例如品牌营销不好、不够本土化、创新速度较慢等，都是这些快时尚品牌销售下降的重要原因。
所以，如何让快时尚品牌做到又新又快又时尚来满足年轻人的需求，是新时期品牌们需要注意的。
Hover a word for its pinyin & meaning; click to pin it.
narration saved locally, offline — from https://download.mandarinbean.com/audio?source=aHR0cHM6Ly90cmFmZmljLmxpYnN5bi5jb20vbGVhcm5jaGluZXNlL1RoZV9kZWNsaW5lX29mX2Zhc3RfZmFzaGlvbl9pbl9DaGluYV8tXzQwMTMubXAz&filename=The-decline-of-fast-fashion-in-China.mp3&signature=11dcc79b162dbce356526c80d69e472a6fe63337869c13ce5f65a441028bd93e
| Chinese | Pinyin | English |
|---|---|---|
| 最近 | zuì jìn | recently |
| 表示 | biǎo shì | (of sb) to express; to state; to show / (of sth) to indicate; to signify; to show |
| 明年 | míng nián | next year |
| 退出 | tuì chū | to withdraw / to abort / to quit / to log out (computing) |
| 中国 | Zhōng guó | China |
| 市场 | shì chǎng | (economics) market |
| 从 | cóng | from; through; via / (bound form) retainer; attendant / (bound form) assistant; auxiliary; subordinate / (bound form) related by common paternal grandfather or earlier ancestor |
| 年 | nián | year |
| 开始 | kāi shǐ | to begin / to start |
| 等 | děng | and so on; etc.; et al. / (used to end an enumeration) |
| 品牌 | pǐn pái | brand; brand name |
| 就 | jiù | in that case; then |
| 纷纷 | fēn fēn | one after another / in succession / one by one / continuously / in profusion / pell-mell |
| 除了 | chú le | apart from; besides; in addition to |
| 这 | zhè | this; these |
| 几 | jǐ | several / a few |
| 个 | gè | classifier for people or objects in general |
| 现在 | xiàn zài | now; at present; currently |
| 在 | zài | (of sb or sth) to be (located) at |
| 的 | de | possessive particle (of; 's) / modifying particle (used after an attribute to modify a noun or to form a nominal expression) |
| 包括 | bāo kuò | to comprise / to include / to involve / to incorporate / to consist of |
| 以及 | yǐ jí | and; as well as |
| 多 | duō | many; much; more; a lot of |
| 家 | jiā | classifier for families or businesses |
| 快 | kuài | rapid / quick |
| 时尚 | shí shàng | fashion / fad |
| 日子 | rì zi | days of one's life |
| 也 | yě | also; too; as well; (not ...) either |
| 不 | bù | no; not so |
| 好 | hǎo | (before a verb) easy to / (before a verb) good to |
| 过 | guò | to cross / to go over / to pass (time) / to celebrate (a holiday) / to live / to get along |
| 经常 | jīng cháng | frequently; constantly; regularly; often |
| 出现 | chū xiàn | to appear / to arise / to emerge / to show up |
| 质量 | zhì liàng | quality / quality and quantity |
| 合格 | hé gé | to meet the standard required |
| 问题 | wèn tí | question / problem / issue / topic |
| 让 | ràng | to permit / to let sb do sth / to have sb do sth / to make sb (feel sad etc) |
| 口碑 | kǒu bēi | public praise / public reputation / commonly held opinions / current idiom |
| 大 | dà | greatly; freely; fully |
| 下降 | xià jiàng | to decline / to drop / to fall / to go down / to decrease |
| 虽然 | suī rán | although; even though |
| 不同 | bù tóng | different / distinct / not the same / not alike |
| 但是 | dàn shì | but; however |
| 销售 | xiāo shòu | sales (representative, agreement etc) |
| 原因 | yuán yīn | cause / origin / root cause / reason |
| 都 | dōu | all; both; entirely |
| 大同小异 | dà tóng xiǎo yì | virtually the same / differing only on small points |
| 例如 | lì rú | for example; for instance; such as |
| 营销 | yíng xiāo | marketing |
| 够 | gòu | enough (sufficient) / enough (too much) |
| 本土 | běn tǔ | native / local |
| 化 | huà | -ization |
| 创新 | chuàng xīn | innovation |
| 速度 | sù dù | speed; rate; velocity; (music) tempo |
| 较 | jiào | (before an adjective) relatively; comparatively; rather |
| 慢 | màn | slow |
| 是 | shì | to be (followed by substantives only) |
| 这些 | zhè xiē | these |
| 重要 | zhòng yào | important; significant; major |
| 所以 | suǒ yǐ | therefore / as a result / so |
| 如何 | rú hé | how / what way / what |
| 做到 | zuò dào | to accomplish / to achieve |
| 又 | yòu | both... and... |
| 新 | xīn | new; newly |
| 来 | lái | (between two verbs) in order to |
| 满足 | mǎn zú | to satisfy / to meet (the needs of) |
| 年轻 | nián qīng | young |
| 人 | rén | person; people |
| 需求 | xū qiú | requirement / (economics) demand |
| 时期 | shí qī | period / phase |
| 们 | men | plural marker for pronouns, and nouns referring to individuals |
| 需要 | xū yào | to need; to want; to demand; to require |
| 注意 | zhù yì | to take note of; to pay attention to |