除了老干妈和奶茶风靡美国以外，还有一项中国制造在美国引起了一股时尚潮流——那就是中国时尚品牌OrOlay生产的一款售价129.99美元的外套。
去年冬天这款外套走红社交网络，这款在亚马逊上销售的羽绒服，由于太受欢迎，被人们称为"亚马逊外套"。
这款女士加厚羽绒服有五种颜色，在亚马逊上已被评论超过6000次，买家纷纷表示他们很高兴买到这款羽绒服。
有人分析，这款产品的成功在一定程度上归功于买家群体效应。
调查显示，年龄在18-34岁之间的女性中，56%的人会因为朋友在社交媒体上发布了某样东西，而愿意购买同样的东西。
另外，OrOlay公司在摸索中发现，北美很多羽绒服和外套缺少时尚气息。
所以，他们特意在注重品质和保暖的基础上，加入了时尚元素。
买家群体效应、独特的设计以及实惠的价格等因素，都使这款羽绒服获得了成功。
Hover a word for its pinyin & meaning; click to pin it.
narration saved locally, offline — from https://download.mandarinbean.com/audio?source=aHR0cHM6Ly90cmFmZmljLmxpYnN5bi5jb20vbGVhcm5jaGluZXNlL0FtYXpvbl9Db2F0X0lzX2FfSGl0LTYwNjAubXAz&filename=Amazon-Coat-Is-a-Hit.mp3&signature=d439fbaaae95170e09e3a5f5fe57070b915a7be7fbcb4500e7e7e550bf6fe874
| Chinese | Pinyin | English |
|---|---|---|
| 除了 | chú le | apart from; besides; in addition to |
| 老干妈 | lǎo gān mā | Lao Gan Ma, a popular Chinese brand of chili sauce/condiment. |
| 和 | hé | and; together with |
| 奶茶 | nǎi chá | milk tea |
| 风靡 | fēng mǐ | fashionable / popular |
| 美国 | Měi guó | United States; USA; US |
| 以外 | yǐ wài | apart from / other than / except for |
| 还 | hái | in addition, also, else, even |
| 有 | yǒu | to have; there is |
| 一 | yī | one / single / a (article) |
| 项 | xiàng | classifier for principles, items, clauses, tasks, research projects etc |
| 中国 | Zhōng guó | China |
| 制造 | zhì zào | to manufacture; to make |
| 在 | zài | (of sb or sth) to be (located) at |
| 引起 | yǐn qǐ | to give rise to; to lead to; to cause; to arouse |
| 了 | le | (completed action marker) / (modal particle indicating change of state, situation now) |
| 股 | gǔ | classifier for long winding things like ropes, rivers etc / classifier for smoke, smells etc: thread, puff, whiff / classifier for bands of people, gangs etc / classifier for sudden forceful actions |
| 时尚 | shí shàng | fashion / fad |
| 潮流 | cháo liú | tide / current / trend |
| 那 | nà | (specifier) that; the; those / (pronoun) that (referring to persons, things or situations) |
| 就 | jiù | merely; nothing else but; simply; just; precisely; exactly |
| 是 | shì | to be (followed by substantives only) |
| 品牌 | pǐn pái | brand; brand name |
| 生产 | shēng chǎn | to produce; to manufacture |
| 的 | de | possessive particle (of; 's) / modifying particle (used after an attribute to modify a noun or to form a nominal expression) |
| 款 | kuǎn | classifier for versions or models (of a product) |
| 售价 | shòu jià | selling price |
| 美元 | měi yuán | American dollar; US dollar |
| 外套 | wài tào | outer garment; jacket; coat |
| 去年 | qù nián | last year |
| 冬天 | dōng tiān | winter |
| 这 | zhè | this; these |
| 走红 | zǒu hóng | to become popular; to be a hit / (of a person) to be in luck; to have a run of good fortune |
| 社交 | shè jiāo | interaction / social contact |
| 网络 | wǎng luò | network |
| 亚马逊 | Yà mǎ xùn | Amazon |
| 上 | shàng | (noun suffix) on; above |
| 销售 | xiāo shòu | to sell / to market |
| 羽绒服 | yǔ róng fú | down-filled garment |
| 由于 | yóu yú | due to / as a result of / thanks to / owing to / since / because |
| 太 | tài | too (much) / very / extremely |
| 受欢迎 | shòu huān yíng | popular; well-received |
| 被 | bèi | used to indicate passive voice (placed before the doer of the action like "by" in English passive-voice sentences, or, if the doer is not mentioned, before the verb) / (sarcastic or jocular) used to indicate that the following word should be regarded as being in air quotes |
| 人们 | rén men | people |
| 称 | chēng | to name |
| 为 | wéi | to take sth as / to act as / to serve as / to behave as / to become / to be / to do |
| 女士 | nǚ shì | lady / madam / Miss / Ms |
| 加 | jiā | to add / to increase; to augment |
| 厚 | hòu | thick / deep or profound / kind / generous / rich or strong in flavor |
| 五 | wǔ | five / 5 |
| 种 | zhǒng | classifier for types, kinds, sorts |
| 颜色 | yán sè | color / countenance / appearance / facial expression / pigment / dyestuff |
| 已 | yǐ | already |
| 评论 | píng lùn | to comment on / to discuss |
| 超过 | chāo guò | to surpass / to exceed / to outstrip |
| 次 | cì | classifier for enumerated events: time |
| 买家 | mǎi jiā | buyer; purchaser |
| 纷纷 | fēn fēn | one after another / in succession / one by one / continuously / in profusion / pell-mell |
| 表示 | biǎo shì | (of sb) to express; to state; to show / (of sth) to indicate; to signify; to show |
| 他们 | tā men | they; them |
| 很 | hěn | very; quite |
| 高兴 | gāo xìng | happy / glad / in a cheerful mood |
| 买 | mǎi | to buy / to purchase |
| 到 | dào | to reach; to arrive / to (a place); until (a time); up to (a point) / (verb complement indicating arriving at a place or reaching a point) |
| 有人 | yǒu rén | someone / people / anyone |
| 分析 | fēn xī | to analyze |
| 产品 | chǎn pǐn | goods / merchandise / product |
| 成功 | chéng gōng | success |
| 一定 | yī dìng | a certain ...; a given ... |
| 程度 | chéng dù | degree; level; extent |
| 归功于 | guī gōng yú | attribute the success or credit to; owe to |
| 群体 | qún tǐ | community / colony |
| 效应 | xiào yìng | effect (scientific phenomenon) |
| 调查 | diào chá | investigation / inquiry / survey / (opinion) poll |
| 显示 | xiǎn shì | to show / to illustrate / to display / to demonstrate |
| 年龄 | nián líng | (a person's) age |
| 岁 | suì | classifier for years (of age) |
| 之间 | zhī jiān | (after a noun) between; among; amid |
| 女性 | nǚ xìng | woman / the female sex |
| 中 | zhōng | within; among; in |
| 人 | rén | person; people |
| 会 | huì | to be likely to; to be sure to |
| 因为 | yīn wèi | because; owing to; on account of |
| 朋友 | péng you | friend |
| 媒体 | méi tǐ | media, esp. news media |
| 发布 | fā bù | to release / to issue / to announce / to distribute |
| 某 | mǒu | some / a certain / sb or sth indefinite / such-and-such |
| 样 | yàng | manner / pattern / way / appearance / shape / classifier: kind, type |
| 东西 | dōng xi | thing / stuff / person |
| 而 | ér | and so / (indicates causal relation) |
| 愿意 | yuàn yì | to wish / to want / ready / willing (to do sth) |
| 购买 | gòu mǎi | to purchase; to buy |
| 同样 | tóng yàng | same; equal; similar |
| 另外 | lìng wài | in addition / besides / moreover / furthermore |
| 公司 | gōng sī | company; firm; corporation |
| 摸索 | mō suǒ | to feel about / to grope about / to fumble / to do things slowly |
| 发现 | fā xiàn | to notice; to become aware of / to discover; to find; to detect |
| 北美 | Běi měi | North America |
| 很多 | hěn duō | many; a lot of |
| 缺少 | quē shǎo | to be short (of) / to lack |
| 气息 | qì xī | breath / smell / odor / flavor |
| 所以 | suǒ yǐ | therefore / as a result / so |
| 特意 | tè yì | specially / intentionally |
| 注重 | zhù zhòng | to pay attention to / to emphasize |
| 品质 | pǐn zhì | character / intrinsic quality (of a person) / quality (of a product or service) |
| 保暖 | bǎo nuǎn | to keep warm |
| 基础 | jī chǔ | base; foundation; basis |
| 加入 | jiā rù | to become a member / to join / to mix into / to participate in / to add in |
| 元素 | yuán sù | element (key component of sth) / (chemistry) element / (math.) element (member of a set) |
| 独特 | dú tè | unique; distinctive |
| 设计 | shè jì | design; plan |
| 以及 | yǐ jí | and; as well as |
| 实惠 | shí huì | cheap / economical / advantageous (deal) / substantial (discount) |
| 价格 | jià gé | price |
| 等 | děng | and so on; etc.; et al. / (used to end an enumeration) |
| 因素 | yīn sù | element / factor |
| 都 | dōu | all; both; entirely |
| 使 | shǐ | to make / to cause / to enable |
| 获得 | huò dé | to obtain; to receive; to get |